Former football star Didi Hamann had a Wayne Rooney-style hair transplant - so he could look good for TV punditry work.
The ex-Liverpool, Manchester City, Newcastle United and Germany ace who is a regular on the BBC's Match of the Day and Sky Sports underwent the £6,000 op to rectify his receeding hairline.
The 42-year-old, who has settled in the upmarket village of Alderley Edge in Cheshire since retiring from football, said he started going bald around eight years ago.
He is now the latest soccer star to show the benefits of his hair transplant after he was inspired to go under the knife by England captain Rooney.
The pundit, who had 4,000 hairs transplanted into his temples and hairline, said: "It has made a massive a difference.
"It is a such a simple procedure. You are in and out in a day and the results can have such a positive impact on a person's self-confidence."
Didi was treated by surgeon Asim Shahmalak who has performed hair transplants on a string of celebrities including the model Calum Best, 35, and the TV doctor Christian Jessen, 38.
Dr Shahmalak, from the Crown Clinic in Manchester, regularly treats famous footballers who, unlike Didi, prefer not to go public about their treatment. He said say the surge in popularity for the procedures was down to the 'Rooney effect'.
Players were bolstering their hairlines to improve their 'image rights' and their earnings from sponsors, he explained.
Dr Shahmalak said: "Wayne Rooney totally changed the hair transplant industry. He was brave enough to admit he'd received help with his hair and suddenly lots of ordinary men, particularly younger men like Wayne, thought: 'I'd like to do that, too.'
Cavendish Press' coverage of Hamann's hair transplant went in the Daily Star and a string of newspaper websites after PR experts working for Dr Shahmalak contacted us. If you have a story please contact us on 0161 237 1066 or email [email protected]. We'd like to hear from you.