Three female Team GB athletes going for gold in Rio this summer stripped down to their lingerie to show that a sporty body is a sexy body.
Windsurfer Bryony Shaw, skeet shooter Amber Hill and Paralympian long jumper Stefanie Reid want to raise awareness of the fact that more than half of secondary school girls drop out of sport after the age of 13 due to body issues and negative experiences of PE lessons.
They want young girls to know that women's athletic bodies are beautiful - and they should not feel ashamed to look physically strong. All three are among Team GB's leading contenders for gold medals in Brazil.
All three were backing Bluebella lingerie's BeStrongBeBeautiful campaign which celebrates female empowerment through sport. They have taken part in a new photoshoot for Bluebella aimed at highlighting how strong female bodies are beautiful.
In a survey of 1,500 pupils, more than half of school-age girls said their PE lessons at school had put them off doing any exercise at all.
While boys and girls tended to do the same amount of sport until aged 11, after three years at secondary school girls were doing significantly less.
Cavendish Press' coverage of the photoshoot went in the The Sun, the Daily Star and other newspapers after we asked to help with the publicity by PR officials acting on behalf of Bluebella.
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